For over 50 years, we have been at the forefront of blending innovation, transforming the way people prepare food and beverages. Our journey began with a simple mission: to create the world's most advanced blenders, making healthy living more accessible and enjoyable for everyone.
Our Story
In 1975, Tom Dickson, an inventive entrepreneur from Orem, Utah, revolutionised home milling with the invention of the Kitchen Mill, a grain mill that produced flour twice as fine and twice as fast as existing products. This innovation laid the foundation for what would become Blendtec.
Driven by a passion for innovation, Tom continued to develop kitchen appliances that combined power with simplicity. His vision led to the creation of the Mix ‘N’ Blend, a powerful mixer/blender combo featuring the first programmed cycle, Auto Knead, allowing users to make bread at the touch of a button.
In 1989, Blendtec was officially founded, marking the beginning of a new era in blending technology. Tom's commitment to quality and performance resulted in the development of commercial blenders that quickly gained popularity among restaurants and eateries, including major chains like Starbucks, Jamba Juice, and Baskin-Robbins.
One of Blendtec's most notable innovations is the WildSide+ jar. With its unique five-sided design and 4-inch blade, the WildSide+ jar blends twice as much in half the time compared to other jars on the market.
In 2006, we launched the viral marketing campaign "Will It Blend?" where Tom Dickson demonstrated the power of our Blendtec blenders by blending various non-food items, including iPhones and golf balls. The campaign became a global sensation, significantly boosting brand recognition and sales.
Today, we continues to innovate, offering a range of high-performance blenders for both commercial and residential use. Our products are designed and assembled in the USA, reflecting our commitment to quality and durability.
Our Awards
Our dedication to innovation and excellence has been recognized with numerous awards:
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2013 Gold Innovation Award for the Signature Series and Stealth lines of blenders.
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2017 Kitchen Innovations Award for the Nitro Blending System, highlighting advancements in blending technology.
These accolades underscore our commitment to delivering cutting-edge products that meet the evolving needs of our customers.